FINANCIAL MARKETERS, welcome to YOUR network. Professional education and development is perpetual--at least it should be. The Gramercy Institute is a network of senior marketers from the world's leading financial institutions. Our mission: to empower senior marketers from the world's leading financial firms through research, insights and best practice strategies.

Join us to share thinking, discussion and debate.


Learn More

Gramercy Institute Events


Gramercy Financial Marketers' Forum: Chicago


Gramercy Financial Marketers' Forum: NYC

Subscribe to the Journal of Financial Advertising & Marketing

Subscribe to The Journal of Financial Advertising & Marketing--the industry's premiere source for strategy and insight.  Published twenty-six times each year, JFAM features the thinking of financial marketing's leading CMO's and strategists.

Subscribe to the Journal of Financial Advertising & Marketing

The JFAM Archives

Over 300 financial marketing articles, white papers andopinion pieces.  Subscribe today .

FMA Award Programs link

Join the Gramercy Institute

Get Into Financial Marketing--Join the Gramercy Institute!

We invite you to join the Gramercy Institute and to enjoy all the benefits of membership in our group.  Our network is made up of top marketers from the world's  leading  financial institutions.  You are invited to join as a financial marketer, as an industry partner, or as a corporate sponsor.

Read more about joining The GI

Gramercy Showcase

On behalf of this year's Gramercy Strategy Judges (see roster below), The Gramercy Institute is proud to announce the winners of the 2014 Gramercy Institute Financial Marketing Strategy Awards.

Learn more

Gramercy Institute Opens NASDAQ Market. GI CEO, Bill Wreaks, Rings Bell
Tuesday, June 25th 2013 was a special day for the NYC-based Gramercy Institute. This global network of over 1400 senior financial marketers enjoyed a double honor at the NASDAQ MarketSite in New York. First, GI hosted over 110 senior financial marketing professionals to debate, discuss and determine the future of financial marketing at its “JFAM Forum-NYC.” Secondly, Gramercy Institute opened the NASDAQ market to the world during a formal “bell ringing” ceremony.

Learn more

Best of Show: 10th Annual JFAM Financial Media Strategy Awards (4/17/13)
NEW YORK, NY: This year's "Best of Show" award at the JFAM Financial Media Strategy Awards was presented to the team from OppenheimerFunds (and their agency Havas). The awards took place at The Pierre Hotel in New York City on April 17th. This is the tenth year in which the Gramercy Institute has honored excellence in financial media strategy through this award. Bill Wreaks (top right), CEO, The Gramercy Institute presented the award along with Gordon Kerr (top left) of the Financial Times. Kirti Srikant (bottom center, holding trophy) of OppenheimerFunds accepted the award on behalf of the OppenheimerFunds-Havas team.

Learn more

GRAMERCY INSTITUTE COMMISSIONS STUDY--The Future of Financial Media: Owned, Earned & Purchased
The Gramercy Institute published, "The Future of Financial Media: Owned, Earned & Purchased" in 2012. This comprehensive study is laser-focused on the present and future needs of senior media decision maker and strategists at the world’s largest financial institutions. The mission of this first of its kind study is to offer strategic guidance the financial marketer. As such, this study will be of conserable strategic importance to agencies, media companies and research firms. However, this study is written first and foremost to answer the strategic needs of the senior financial services marketer today--and tomorrow.

Learn more

2012: ADVICE TO THE FINANCIAL CMO: Twelve Recommendations
As we enter 2012, I predict that this year will be characterized by great levels of positive change in financial services marketing—for those financial brands that are willing to change. Here’s my twelve recommendations that I direct to the marketing leaders of the world’s top financial brands for a productive and successful 2012. Each recommendation is exemplified by a brand that I feel demonstrates each best practice at work.

Learn more

Content Crowned King at JFAM Financial Marketers' Summit: WEST in San Francisco's Ritz Carlton
Sponsored by CNBC & Financial Times Special Thanks: Investing Channel & Vibrant More than 50 senior marketing professionals from top financial, media, agency and marketing brands met over a two day period at The JFAM Financal Marketers' Summit: WEST at The Ritz Carlton in San Francisco, CA to discuss, debate and determine the future of financial services marketing. The two day sessions brought to light a number os issues, challenges and opportunities for financial services marketers in the coming year--as well is in the longer term future.

Learn more

The Gramercy Institute Annual Sponsors