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Get Into Financial Marketing--It's EASY to Join the FMA!
We invite you to join the FMA and to enjoy all the benefits of membership in our group. Our network is made up of top marketers from the world's leading financial institutions. You are invited to join as a financial marketer, as an industry partner, or as a corporate sponsor.
The FMA Showcase
2012: ADVICE TO THE FINANCIAL CMO: Twelve Recommendations
As we enter 2012, I predict that this year will be characterized by great levels of positive change in financial services marketing—for those financial brands that are willing to change. Here’s my twelve recommendations that I direct to the marketing leaders of the world’s top financial brands for a productive and successful 2012. Each recommendation is exemplified by a brand that I feel demonstrates each best practice at work.Learn more
Content Crowned King at JFAM Financial Marketers' Summit: WEST in San Francisco's Ritz Carlton
Sponsored by CNBC & Financial Times Special Thanks: Investing Channel & Vibrant More than 50 senior marketing professionals from top financial, media, agency and marketing brands met over a two day period at The JFAM Financal Marketers' Summit: WEST at The Ritz Carlton in San Francisco, CA to discuss, debate and determine the future of financial services marketing. The two day sessions brought to light a number os issues, challenges and opportunities for financial services marketers in the coming year--as well is in the longer term future.Learn more
GRAMERCY INSTITUTE COMMISSIONS STUDY--The Future of Financial Media: Owned, Earned & Purchased
The Gramercy Institute will publish, "The Future of Financial Media: Owned, Earned & Purchased" on January 15, 2012. This comprehensive study is laser-focused on the present and future needs of senior media decision maker and strategists at the world’s largest financial institutions. The mission of this first of its kind study is to offer strategic guidance the financial marketer. As such, this study will be of conserable strategic importance to agencies, media companies and research firms. However, this study is written first and foremost to answer the strategic needs of the senior financial services marketer today--and tomorrow.Learn more
GRAMERCY INSTITUTE COMMISSIONS & RELEASES STUDY: Best Practices in the Digital Marketing of Financial Services
• Important New Study Now Available (Released: January 17, 2011) • Conducted by Brand New Media & Northwestern University Graduate School • Backed by Bank of America, Merrill Lynch, MetLife, Prudential & UBSLearn more
JFAM FOCUS SUMMIT: SAN FRANCISCO--2011: Digital Marketing in Financial Services (Social + Emerging Media)
Digital Marketing was the topic of discussion in San Francisco--with a specific emphasis on social & emerging media. JFAM publishers, The Gramercy Institute, called together senior marketers from San Francisco's leading financial brands for this exclusive summitLearn more
JFAM FOCUS SUMMIT: BOSTON--2011: Digital Marketing in Financial Services (Measurement + Optimization)
Digitigital Marketing was the topic of discussion in Boston--with a specific emphasis on measurement and optimization. JFAM publishers, The Gramercy Institute, called together senior marketers from the Boston's leading financial brands for this exclusive summit.Learn more