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The JFAM Financial Media Strategy Awards
The JFAM Financial Media Strategy Awards
The Presenting Sponsor is the Financial Times. The Winners' Circle Sponsor is The New Yorker
ENTER THE 2009 JFAM MEDIA STRATEGY AWARDS
FOR QUESTIONS: CALL 212-752-0151 OR EMAIL
STRATEGY@FINANCIALADVERTISING.COM
E*TRADE WINS “BEST OF SHOW” AT
2008 JFAM MEDIA STRATEGY AWARDS
Award Honors Excellence in Media Strategy in Financial Services
- E*TRADE Takes Home “Best of Show” Award
- The “Best Global Media Strategy” Award was awarded to ICICI Prudential. The “Best Synergistic Media Strategy” Award was awarded to Charles Schwab & Co. (Agency: PHD/San Francisco) for the second consecutive year.
- Category winners include: ELOAN (Agency:Hill Holiday) , ING Direct (Agency: TrafficBuyer), E*TRADE Financial (Agency: StarLink Worldwide) , TIAA-CREF “Foodie,” (Agency: TargetCast tcm), Discover Financial Services, MasterCard International “PayPass” (Agency: GSD&M Idea City) , iShares (Agency: Venables Bell & Partners), FNBO Direct, Ameriprise Financial (Agency: Mindshare), AXA Equitable (Agency: Merkley & Partners)
- Financial Times: Founding and Presenting Sponsor , Google & The New Yorker are “Winner’s Circle” Sponsors
NEW YORK, NY (February 7, 2008)—The Journal of Financial Advertising & Marketing (JFAM) hosted its annual award program honoring strategic excellence in media planning for financial services. The JFAM Media Strategy Awards presentation took place on Thursday, February 7, 2008 at Barolo in the SoHo district of Manhattan. Over one hundred twenty financial marketing leaders joined there to celebrate excellence in financial media.
The awards honor media strategies and campaigns in eight categories. Also, a “Best Global/International Media Strategy” award, a JFAM Media Synergy Award as well as a “Best of Show” award were presented.
The following is a list of finalists and winners:
Banking & Lending
CIT (Agency: Media Kitchen)
ELOAN (Agency:Hill Holiday) (Winner- TIE)
ING Direct (Agency: TrafficBuyer) (Winner—TIE)
Brokerage
Charles Schwab & Co. (Agency: PHD/San Francsico)
E*TRADE Financial (Agency: StarLink Worldwide) (Winner)
ING Direct (Agency: TrafficBuyer)
Corporate
Charter Mac (Agency: Addison)
TIAA-CREF “Foodie,” (Agency: TargetCast tcm) (Winner)
TIAA-CREF “NCAA,” (Agency: TargetCast tcm)
Credit Card
American Express (Agency: Mindshare)
Discover Financial Services(Winner- TIE)
MasterCard International “PayPass” (Agency: GSD&M Idea City) (Winner- TIE)
General-Business
International Securities Exchange (Agency: Optimedia)
iShares (Agency: Venables Bell & Partners) (Winner)
OppenheimerFunds (Agency: MPG)
General-Consumer
Citi Private Bank
FNBO (Winner)
Mass Mutual (Agency: Mullen)
Individual Investment
Ameriprise Financial (Agency: Mindshare) (Winner)
Merrill Lynch (Agency: Mindshare)
T. Rowe Price (Agency: Avenue A Razorfish)
Insurance
AXA Equitable (Agency: Merkley & Partners) (Winner)\
Manulife (Agency: Northern Lights Direct Response TV)
MetLife (Agency: Media Edge)
The Best Global Media Strategy was awarded to ICICI Prudential. The Best Synergistic Media Strategy Award was awarded to Charles Schwab & Co. (Agency: PHD/San Francisco).
The Best of Show finalists included: ELOAN (Agency:Hill Holiday, ING Direct (Agency: TrafficBuyer), E*TRADE Financial (Agency: StarLink Worldwide), TIAA-CREF “Foodie,” (Agency: TargetCast tcm), Discover Financial Services, MasterCard International “PayPass” (Agency: GSD&M Idea City), iShares (Agency: Venables Bell & Partners), FNBO, Ameriprise Financial (Agency: Mindshare), AXA Equitable (Agency: Merkley & Partners)
The winner of the “Best of Show” Award went to: E*TRADE Financial (Agency: StarLink Worldwide)
The Financial Times is the Founding and Presenting sponsor of the award. Google and The New Yorker were Winners’ Circle Sponsors of the award show.
Campaigns were evaluated by a panel of judges from financial services marketing industry.
Chaired by Christopher Philip, SVP Director of Media at Doremus, the panel included:
• Benji Baer, Director of Marketing Communications, Legg Mason
• Gayle Bock, Group Head, Premium Products, MasterCard Worldwide
• Elaine Boxer, Vice President, Avenue A - Razorfish
• Scott Brennan, VP, Marketing, Morgan Stanley
• Steven Cone, CMO, Epsilon
• Christopher Cunningham, CEO, Leadfusion
• Frank Dudley, VP, Marketing, Guideline
• Adam Gelles, CEO, AMMG
• Bruce Goldberg, CMO, International Securities Exchange
• Seth Greenberg, Director, Online Advertising & Internet Media, Intuit
• Paul Halpern, EVP, Marketing, E*TRADE Financial
• Peggy Johnson, Associate Director, Advertising, Smith Barney/Citi
• Eileen Lynch, FVP, Marketing, Merrill Lynch
• Stephen MacDonald, Exec. Creative Dir., The Mortar Agency
• David Merrill, National Marketing Leader, Deloitte & Touche USA, LLP
• Catherine Muriel, CMO, Prosper
• Fred Pfaff, CEO, Fred Pfaff, Inc.
• Chris Poe, Dir. of Advertising & Brand Management, BlackRock Financial
• Marc Prosser, CMO, FXCM
• Marisa Ricciardi, VP, Marketing, Goldman Sachs
• Hugh Scallon, Marketing Head, Consumer Products, Aetna
• Danuta Shasha, VP, Director of Media Services, Fidelity Investments
• David Sheehan, Partner, Financial Services Director, Sullivan
• Bryan Stapp, CEO, Loud Amplifier Marketing
• John Tracey, Head of Brand Communications, Deutsche Bank
• Phillip Wang, VP, Brand and Advertising, Wells Fargo Bank
• Jeffrey Wilson, SVP Marketing Communications, GE Commercial Finance
• David Wurfel, SVP, Brand Advertising, Capital One
“Financial media strategies are changing—and they are changing fast!” comments Bill Wreaks, Chief Analyst of The Journal of Financial Advertising & Marketing and organizer of event. “Financial consumers absorb their media in so many different ways today. It is more crucial than ever that financial marketers invest in fresh, well-crafted strategic plans to effectively communicate with their customers and clients.” Wreaks continues that “media strategy today is more than smart marketing—it’s the responsibility to all stakeholders in a financial institution.”
Last year, Citibank Direct , E*TRADE Financial , TIAA-CREF, Visa, ING Direct, Ameriprise Financial and AXA Equitable each won in respective categories. Also, last year, Charles Schwab & Co. won JFAM Media Synergy Award. Credit Suisse won JFAM Best Global Financial Media Strategy Award. AXA Equitable took home “Best of Show” top honors.
About The Wreaks Media Group
The JFAM Media Strategy Award is organized by The Wreaks Media Group. The company specializes in issues surrounding financial services marketing. WMG clients include Bloomberg Media, CNBC, Compete, Inc., Competitrack, Conde Nast, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, The International Herald Tribune, Investor’s Business Daily, Journal of Accountancy, Leadfusion, Microsoft Digital Advertising Solutions, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, TargetCast tcm, Vibrant Media, Yahoo! Yellow Pages Association, The Wall Street Journal Interactive, Zillow.com and others.
Based in New York, the company (www.financialmarketer.com), is separated into three distinct areas: Publishing, Network & Events, and Research & Consulting
WMG publishes The Journal of Financial Advertising & Marketing, a printed professional quarterly devoted to sharing expert opinions in and about the financial marketing industry. The company also manages the Financial Marketers Alliance, a network comprising over 700 financial marketing professionals, worldwide and through it, WMG hosts numerous events each year around financial marketing-related topics.