Articles & Insights

Financial Marketers Agree “Back to Basics” Is Key to Future Success

Author:

John Hart

Category:

Media

Description:

Financial Marketers Agree “Back to Basics” Is Key to Future Success
 
Back to basics and building on sound fundamentals represents the key to the future of financial marketing in 2010.
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source:

The Journal of Financial Advertising & Marketing

Gramercy Institute, Brand New Media & Northwestern Univ. Field Important New Study: "Digital Marketing of Financial Services"

Author:

Staff Reporter

Category:

Research

Description:

 
The financial services industry has undergone dramatic changes since the global downturn in financial markets in October, 2008. Some of the world’s most highly‐regarded firms have stumbled ‐ if not fallen – and those that remain scramble to restore trust, confidence and value to their brands. How marketers at today’s leading financial firms respond to these changes is being sorted out at this moment.
 On a separate track, the evolution toward new media channels and digital marketing models has been accelerated. Leading firms are being challenged to develop more sophisticated digital marketing strategies and to efficiently organize resources to execute these strategies. In addition, senior management is adopting a more prominent role in ensuring the proper development of the firm’s reputation and in measuring a return on its investment in marketing.
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source:

The Journal of Financial Advertising & Marketing

NOW THAT’S FUNNY:Selling Finserv Through Laughter

Author:

Kip Fry, Editorial Director

Category:

Media

Description:

In the serious world of financial advertising, the Levinson Tractenberg Group in New York City has taken a chance with humor and discovered an opportunity.

The ad agency has developed several witty ad campaigns in what would otherwise be considered a sober domain. For one thing, there is the ad for Chubb Group of Insurance Companies in which a woman with a picnic basket waves a red blanket in the wind, unaware of the hard-charging bull in the distance. The picture is accompanied by the slogan, “Who insures you doesn’t matter, until it does.” 

source:

The Journal of Financial Advertising & Marketing