Articles & Insights

AETNA (WITH AGENCY G2 DIRECT & DIGITAL) TAKES “BEST OF SHOW” AT 5TH ANNUAL JFAM MEDIA STRATEGY AWARDS

Author:

Bill Wreaks

Category:

Media

Description:

AETNA (WITH AGENCY G2 DIRECT & DIGITAL) TAKES “BEST OF SHOW” AT 5TH ANNUAL JFAM MEDIA STRATEGY AWARDS
 
·         Award Honors Excellence in Media Strategy within the Financial Services Category
...

source:

The Journal of Financial Advertising & Marketing

THE LANGUAGE OF MARKETING:Between a Rock and a Hard Rule

Author:

Kip Fry

Category:

Media

Description:

Communication has forever been at the heart of marketing. Sellers must communicate with buyers. More recently, technology has enabled marketers the luxury of two-way communication so that buyers, too, can feasibly communicate with sellers. At the center of effective marketing communications is a common language. The Journal of Financial Advertising & Marketing is pleased to submit this piece, “The Language of Marketing: Between a Rock and a Hard Rule” as the first part of a continuing series about using the English language in the financial community. JFAM’s editorial director, Kip Fry, lends his own perspective on this subject below.

Bill Wreaks, Chief Analyst,The Journal of Financial Advertising & Marketing

source:

The Journal of Financial Advertising & Marketing

For The Here and Now: Advice to Financial Marketers (originally published January 2009)

Author:

Bill Wreaks, Chief Analyst

Category:

Editorial

Description:

Few will argue that we are in the throes of a crushing financial crisis in the U.S. The American economy, and likewise that of the world, struggles to come to terms with its real value.
Call it what you will: the credit crisis; the global recession; or the downturn, many see this as the result of a void of leadership in the U.S. The country has one president-elect and one lame duck president. One has momentum and no authority, the other has authority and no momentum. Inaction does not help.
“There is a leadership vacuum in the United States, and financial markets will not stabilize until the U.S. as a country comes to terms with the real situation,” one senior marketer at a major foreign-based investment bank recently noted.
...

source:

The Journal of Financial Advertising & Marketing