Bill Wreaks

Parent Company:

The Gramercy Institute

Address:

275 Madison Avenue
6th Floor
New York, NY 10016 USA

Primary Contact:

Bill Wreaks
CEO
212-753-5131
bill@financialadvertising.com

Number of Employees: 7

Office Locations:

New York, London, San Francsicso

Website: www.financialmarketer.com

Year Founded: 2002

Key Clients:

AOL, Bloomberg Media, Compete, Inc., Competitrack, Conde Nast,CNBC, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, Google Inc., The International Herald Tribune, Investor’s Business Daily, Microsoft Digital Advertising Solutions, NBC Universal, New York Times, The New Yorker, The Nikkei America, Pearson Publishing, Pensions & Investments, Platform A, TargetCast tcm, Time Inc. Yahoo! Yellow Pages Association, The Wall Street Journal Interactive, Zillow.com and other leading financial services media and marketing companies.

Annual Billing: NA

Specializations:

Consutlancy to the financial servcies markeitng industry (marketer, agency, media)

Noteworthy Accomplishments:

 
Bill Wreaks
Current: Financial Marketing & Advertising Expert--CEO of The Gramercy Institute Past: Managing Director, Media at Doremus/Omnicom Group of Companies
PAST: Senior Vice President at KDM

Education:

• MBA, University of Pittsburgh - Joseph M. Katz Graduate School of Business
• BA, Washington and Lee University, The School of Commerce Economics & Politics
• South Kent School

Wreaks was an early pioneer and advocate of digital media and continues to champion the adoption of digital media and Web 2.0 initiatives within the financial marketing community.

Mr. Wreaks was elected and served as President of The Financial Communications Society in 2003 and again in 2004. He served on the Board of Directors of this organization from 1999 to 2006. The FCS is a non-profit, 225-member organization based in New York and was founded in 1967.

Wreaks is a frequent interview subject on the marketing and media circuit. An interview with Wreaks and five other leading publishing executives was recently featured as the cover story issue of Folio Magazine. Mr. Wreaks’ advertising and media insights and image have been published in publications such as the Wall Street Journal, USA Today, IDD, B-to-B Magazine, Folio, Advertising Age and American Banker. He has presented to numerous professional groups regarding financial advertising and media subjects.

Wreaks has toured the United States on the Advanced Marketing Faculty for a network of over 1100 advertising agencies, speaking on a variety of digital media topics. He has addressed the “Ad-tech” conference in New York and has spoken at Source Media’s Financial Marketing Symposium. Annually, for the past five years, he has addressed the Financial Communications Forum in both Boston and in Chicago. He is also a regular financial marketing panel moderator at financial marketing panel discussions.

Mr. Wreaks sits on The Board of Trustees of South Kent School and he is a member of the Board of Directors of the New York City Marble Cemetery.

Honors and Awards:

Wreaks earned an MBA in International Business from the Katz Graduate School of Business at the University of Pittsburgh. This full-time program was conducted in the US, Prague, Milan, and Paris. He earned his undergraduate degree from The School of Commerce, Economics and Politics at Washington & Lee University. He is a graduate of South Kent School.

Based in New York City, The Gramercy Institute is separated into three distinct areas of focus: Publishing (The Journal of Financial Advertising & Marketing), Events (Financial Marketers' Alliance) and Research and consulting (Gramercy Institute).

Quarterly, The Wreaks Media Group publishes the printed periodical The Journal of Financial Advertising & Marketing (JFAM). Written for senior marketers at major financial institutions and their agencies, JFAM has a circulation of 2500.

The Gramercy Institute owns and manages The Financial Marketers' Alliance. “The FMA Network,” is a network of over 1100 financial marketing professionals worldwide. The group is connected through numerous events, seminars and roundtables.

The FMA produces numerous thought leadership events in financial services marketing each year, including The JFAM Financial Marketing Summit: EAST in Manchester, Vermont, The JFAM Financial Marketing Summit: WEST in La Jolla, CA, JFAM: Live! in New York City (spring & fall), The JFAM Media Strategy Awards, The JFAM Strategic Philanthropy Awards, both held in New York City. The FMA regularly hosts breakfasts and roundtables in New York, Chicago, Boston, San Francisco and London called the Financial Marketers Alliance.

In 2005, Wreaks created “The JFAM Media Strategy Awards” to honor excellence in financial media strategy. Now in its fourth year of production, award show receives entries from the world’s top financial brands. In 2008, Wreaks created The JFAM Strategic Philanthropy Awards in New York City.

CONSULTING & RESEARCH: The Gramercy Institute works with the world's leading financial marketers, agencies and media companies providing consulting, research and analysis. GI also publishes original research, opinion and content on its site, financialadvertising.com.

Bill Wreaks, as CEO of The Gramercy Institute specializes in financial services marketing research, consulting, event production and management, and publishing for major finanicial, advertising and media brands.

Experience