JFAM:Live! Financial Marketers' Conference (New York)03/09/2010 - 03/09/2010

Join The Journal of Financial Advertising & Marketing for its semi-annual gathering of the world's leading marketers in financial marketing for presentations, panel along with discussion and debates.
The event begins on the evening of Monday, March 8th with a reception at PricewaterhouseCoopers in NYC.  The next day (March 9), these senior financial marketers gather for an all day conference at the Wharton auditorium at TIAA-CREF. 

Admission is limited to senior marketers from major financial firms along with a handful of media, agency & research leaders.

JFAM:Live! Reception: Monday, March 8th, 2010, 6:00-8:00PM (at PricewaterhouseCoppers)
JFAM:Live! Financial Marketers' Conference: Tuesday, March 9th, 2010, 8:00AM-5:30PM (at TIAA-CREF)
Join The Journal of Financial Advertising & Marketing for its semi-annual gathering of the world's leading marketers in financial marketing for presentations, panel along with discussion and debates.
 
The event begins on the evening of Monday, March 8th with a reception at PricewaterhouseCoopers in NYC. The next day (March 9), these senior financial marketers gather for an all day conference at the Wharton auditorium at TIAA-CREF.
 
Admission is limited to senior marketers from major financial firms along with a handful of media, agency & research leaders.
 
JFAM:Live! Reception: Monday, March 8th, 2010, 6:00-8:00PM (at PricewaterhouseCoppers)
 
JFAM:Live! Financial Marketers' Conference: Tuesday, March 9th, 2010, 8:00AM-5:30PM (at TIAA-CREF)
 
 
 

8:00 to 8:55 BREAKFAST
 
8:55 OPENING REMARKS:
Bill Wreaks, Chief Analyst, The Journal of Financial Advertising & Marketing
 
9:00 PANEL: Today’s Standard: Excellence in Financial Media Strategy
“Best of Show” Winning Team, JFAM Media Strategy Awards
Jason Madrak, Head of Marketing, Consumer Markets, Aetna
Laurie Larson, VP, Associate Media Director, G2 Direct & Digital
Kelley Train, Associate Media Director, Interactive, G2 Direct & Digital
Taylor Nicholls, VP, Account Director, G2 Direct & Digital
Ken Beatty, Chief Analytics Officer, G2 Direct & Digital
 
9:30 PANEL: Reputation in Financial: Now More Than Ever
Laura Kane, VP, External Relations, AFLAC
Marty Dauer, CMO, Duff & Phelps
Jennifer O’Connell, PARTNERS + simons
Richard Aneser, Financial Advisory Consultant
 
10:15 PRESENTATION:
Daniel Rothman, Director of Research, The Financial Times
 
10:45 Break
 
11:00 PANEL: Digital Trends in Financial: New Rules of Engagement
Bob Verrico, co-Founder, Investing Channel
Wendy Helfgott, Director of Marketing, FXCM
Joseph Corriero, Director, Digital Marketing, Bank of America
 
11: 45 PANEL: Moving Target: Reaching The New Financial Customer
Ken Murray, CMO, JG Wentworth
Frank Dudley, CEO, Brand New Idea
Michael Perlman, Managing Director, Compete, Inc.
 
12:15 LUNCH: Luncheon Speaker:
Current Economic Indicators & Why They Matter to Financial Marketers
David Resler, Chief Economist, Nomura
 
1: 15 PANEL: Creative: Why It (Really) Matters Today
John Derbick, AVP, Global Brand & Marketing, MetLife
Mark Dimassimo, CEO & Creative Director, DiMassimo Goldstein
Delia Deliser, SVP, Advertising, TIAA-CREF
Sharon Solomon, Managing Director, RBC Capital Markets
 
2: 00 PRESENTATION: Right Team: Hiring & Retention in Financial Marketing
Tom Jago, Managing Director, The Ward Group
 
2:30 PANEL: Changing Face: Content in Financial Marketing
Christina Bourke, Director & Head of Marketing-Americas, Credit Suisse
John von Brachel, Director Content and Publications, Merrill Lynch
Philip Parrotta, Head of Marketing, Americas, DWS Investments
Jeff Huter, Director, Financial Services, Vibrant Media
 
3:15 BREAK
 
3:30 PANEL: Measurement and Optimization in Financial Marketing
Craig Shiffrin, Director of Media, E*TRADE
Jennifer Grazel, VP, Digital Marketing, Prudential
Kimberlee Mertz, Director, Advertising & Brand, Barclays
Julia Lennox, VP, Retirement Products, Metlife
 
4:15 PANEL: Old Axioms, New Strategies: Business Marketing in Financial
Bruce D.Goldberg, CMO, International Securities Exchange
Jeffrey Wilson, SVP, Marketing, GE Capital
Kevin Windorf, SVP, Marketing, BMO Capital Markets
Ralph Piscitelli, Industry Consultant
 
5: 00 CLOSING REMARKS: Bill Wreaks, Chief Analyst, The Journal of Financial Advertising & Marketing

 

 
Topics To Be Addressed
Changing Face: Content in Financial Marketing
Creative: Why It (Really) Matters Today
Digital Trends in Financial: New Rules of Engagement
Measurement and Optimization in Financial Marketing
Media Excellence in 2010
Moving Target: Reaching The New Financial Customer
Old Axioms, New Strategies: Business Marketing in Financial
Reputation in Financial: Now More Than Ever
The Right Team: What’s Changed in Hiring in Financial Marketing
What’s Changed: Understanding The New Investor
 
 
Presentations from:
Daniel Rothman, Director of Research, Financial Times
Tom Jago, Managing Director, The Ward Group
David Resler, Chief Economist, Nomura
.
 
Platinum Sponsors:
AOL Advertising
Financial Times
TIAA-CREF
The Wall Street Journal
 
Gold Sponsors
Compete, Inc.
DiMassimo Goldstein
Gardner Nelson + Partners
Media Contacts
PARTNERS + simons
PricewaterhouseCoopers
Vibrant Media

.

Silver Sponsors:

Investing Channel

 

Topics To Be Addressed
Changing Face: Content in Financial Marketing
Creative: Why It (Really) Matters Today
Digital Trends in Financial: New Rules of Engagement
Measurement and Optimization in Financial Marketing
Media Excellence in 2010
Moving Target: Reaching The New Financial Customer
Old Axioms, New Strategies: Business Marketing in Financial
Reputation in Financial: Now More Than Ever
The Right Team: What’s Changed in Hiring in Financial Marketing
What’s Changed: Understanding The New Investor

 

 

Presentations from:
Daniel Rothman, Director of Research, Financial Times
Tom Jago, The Ward Group
David Resler, Chief Economist, Nomura Holding, In.

.

 

Platinum Sponsors:
AOL Advertising
Financial Times
TIAA-CREF
Wall Street Journal

 

Gold Sponsors
Compete, Inc.
DiMassimo Goldstein
Gardner Nelson + Partners
Media Contacts
PARTNERS + simons
PricewaterhouseCoopers
Vibrant Media

.

Silver Sponsors:
Investing Channel

Call 212-752-0151

Time:

Reception: Monday, March 8 (6:00-8:00PM) / Conference: Tuesday, March 9, 8:00 AM-5:00 PM

Location:

TIAA-CREF in New York City

Price:

$495.00

Information:

Call 212-752-0151 for more information (swreaks@financialadvertising.com). PLEASE NOTE: JFAM:Live! comprises two separate events. There is a cocktail reception on the evening of Monday March 8th in NYC to kick off the conference.