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AETNA (WITH AGENCY G2 DIRECT & DIGITAL) TAKES “BEST OF SHOW” AT 5TH ANNUAL JFAM MEDIA STRATEGY AWARDS
02/09/2010
By Bill Wreaks
The Journal of Financial Advertising & Marketing
AETNA (WITH AGENCY G2 DIRECT & DIGITAL) TAKES “BEST OF SHOW” AT 5TH ANNUAL JFAM MEDIA STRATEGY AWARDS
· Award Honors Excellence in Media Strategy within the Financial Services Category
· “When The Going Gets Tough, The Tough Get Smart.”
· Financial Times—Founding & Presenting Sponsor, Winners Circle Sponsor—Vibrant Media
“When the going gets tough, the tough get smart,” said Bill Wreaks, Chief Analyst of The Journal of Financial Advertising & Marketing (JFAM), in his opening remarks to a crowd of over 100 senior financial marketers and agency strategists gathered to honor excellence in financial media strategy. “We’ve been hosting this award for the past five years and there is no doubt that this is the brightest and most innovative collection of financial media briefs that we have ever asked our judges to review.”
2010: JFAM Media Strategy Awards: CATEGORY WINNERS
· Banking & Lending: ING Direct/Agency: TrafficBuyer, GWP Brand Engineering
· Brokerage: Merrill Lynch/Agency: Starcom Worldwide
· Corporate: TIAA-CREF/Agency: TargetCast tcm
· Credit Card & Payment Systems: MasterCard Priceless Gift Finder/Agency: GSD&M Idea City
· General Financial—Consumer: USAA/Agency: Campbell Ewald
· General Financial—Business: CFA/Agency: Doremus
· Investment Banking: BMO Capital Markets
· Individual Investor: Morgan Stanley-Smith Barney/Agency: Spark Communications
· Institutional Investor: FXall/Agency: Silver Communications
· Insurance: Aetna/G2 Direct & Digital
2010: JFAM Media Strategy Awards: SPECIAL AWARD WINNERS
· JFAM Best Global Media Strategy: Merrill Lynch
· JFAM Media Synergy Award: E*TRADE/Spark Communications
· JFAM Best of Show AWARD: Aetna/G2 Direct & Digital
Judges: 2010 JFAM Media Strategy Awards
Judges of the JFAM Media Strategy Awards were: Gordon Abel/BlackRock, Carl Anderson/Doremus, Jay Bartlett/Xerox Corporation, Christina Bourke/Credit Suisse, Stuart Burkhoff/Ameriprise Financial, Julian Chu/Enova Financial, Joe Corriero/Merrill Lynch, David Deacon/Bank of America, John Derbick/Metlife, Michelle DelRosario/Pinebridge Investments, Larisa Drake/Discover Financial, Frank Dudley/Brand New Idea, Dawn Fichot/HSBC, Munir Haddad/Direct Partners, Elaine Hall/Gardner Nelson + partners, Jon Humphreys/Merrill Lynch, David May/Goldman Sachs, Catherine Merchant Jones/Prudential Financial, Gretchen Parks/Citi, Philip Parrotta/DWS Investments, Michael Perlman/Compete, Inc., Fred Pfaff/Fred Pfaff, Inc., Christopher Philip/Doremus, Ralph Piscitelli, Jackie Rhoades/Siegel + Gale, Stephanie Rogers/PARTNERS+simons, Noreen Ross/Dreyfus Investments, Danuta Shasha/Fidelity Investments, Eamonn Store/Mediaedge:cia, Barbara Sullivan/Sullivan + Co., Bryan Stapp/Loud Amplifier Marketing, John Tracey/Deutsche Bank, Jeff Wilson/GE Capital, Kevin Windorf/BMO Capital Markets and Carolyn Vipond/TIAA-CREF.
About The JFAM Media Awards & The Gramercy Institute
The JFAM Media Strategy Award is organized by The Gramercy Institute. The company specializes in issues surrounding financial services marketing. TGI clients include Barron’s, Bloomberg Media, CNBC, Compete, Inc., Competitrack, Conde Nast, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, Getty Images, Google, The International Herald Tribune, Investor’s Business Daily, InvestingChannel, Journal of Accountancy, Leadfusion, Microsoft Advertising, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, TargetCast tcm, TIAA-CREF, Vibrant Media, Yahoo! The Wall Street Journal, Zillow.com Yellow Pages Association, and others.
The Gramercy Institute publishes The Journal of Financial Advertising & Marketing, a professional journal devoted to sharing expert opinions in and about the financial marketing industry. The company also manages The Financial Marketers’ Alliance, a network comprising over 1100 financial marketing professionals, worldwide and through its Gramercy Institute hosts numerous events each year around financial marketing-related topics.
Based in New York, the company (www.financialmarketer.com), is separated into three distinct areas: Publishing, Network & Events, and Research & Consulting.
Contact:
Samantha Wreaks
212-752-0151
swreaks@financialadvertising.com
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· Award Honors Excellence in Media Strategy within the Financial Services Category
· “When The Going Gets Tough, The Tough Get Smart.”
· Financial Times—Founding & Presenting Sponsor, Winners Circle Sponsor—Vibrant Media
On Thursday evening, Aetna—along with its media agency G2 Direct & Digital—walked home with “Best of Show” honors from The 2010 JFAM Media Strategy Awards in New York City. Of the winning media brief, judge Bryan Stapp of Loud Amplifier Marketing commented that, “excellent use of data, business intelligence and analytics (were engaged) to reduce the cost per lead and to exceed lead generation and sales goals. I really like how they went into this with strong data and metrics to start off the campaign. Well Done!”
The awards are produced annually by The Gramercy Institute, publishers of The Journal of Financial Advertising & Marketing (JFAM). The Financial Times is the founding and presenting sponsor of the event. Vibrant Media is a Winners' Circle Sponsor.
Dozens of media briefs from the world’s leading financial services firms were reviewed and graded by 30 leading experts in financial services marketing. Their results were averaged together and JFAM Media Strategy Awards were presented across nine categories. In addition a “JFAM Best Global Media Strategy” award, a “JFAM Media Synergy Award” and a “JFAM Best of Show Award were all presented.“When the going gets tough, the tough get smart,” said Bill Wreaks, Chief Analyst of The Journal of Financial Advertising & Marketing (JFAM), in his opening remarks to a crowd of over 100 senior financial marketers and agency strategists gathered to honor excellence in financial media strategy. “We’ve been hosting this award for the past five years and there is no doubt that this is the brightest and most innovative collection of financial media briefs that we have ever asked our judges to review.”
2010: JFAM Media Strategy Awards: CATEGORY WINNERS
· Banking & Lending: ING Direct/Agency: TrafficBuyer, GWP Brand Engineering
· Brokerage: Merrill Lynch/Agency: Starcom Worldwide
· Corporate: TIAA-CREF/Agency: TargetCast tcm
· Credit Card & Payment Systems: MasterCard Priceless Gift Finder/Agency: GSD&M Idea City
· General Financial—Consumer: USAA/Agency: Campbell Ewald
· General Financial—Business: CFA/Agency: Doremus
· Investment Banking: BMO Capital Markets
· Individual Investor: Morgan Stanley-Smith Barney/Agency: Spark Communications
· Institutional Investor: FXall/Agency: Silver Communications
· Insurance: Aetna/G2 Direct & Digital
2010: JFAM Media Strategy Awards: SPECIAL AWARD WINNERS
· JFAM Best Global Media Strategy: Merrill Lynch
· JFAM Media Synergy Award: E*TRADE/Spark Communications
· JFAM Best of Show AWARD: Aetna/G2 Direct & Digital
Judges: 2010 JFAM Media Strategy Awards
Judges of the JFAM Media Strategy Awards were: Gordon Abel/BlackRock, Carl Anderson/Doremus, Jay Bartlett/Xerox Corporation, Christina Bourke/Credit Suisse, Stuart Burkhoff/Ameriprise Financial, Julian Chu/Enova Financial, Joe Corriero/Merrill Lynch, David Deacon/Bank of America, John Derbick/Metlife, Michelle DelRosario/Pinebridge Investments, Larisa Drake/Discover Financial, Frank Dudley/Brand New Idea, Dawn Fichot/HSBC, Munir Haddad/Direct Partners, Elaine Hall/Gardner Nelson + partners, Jon Humphreys/Merrill Lynch, David May/Goldman Sachs, Catherine Merchant Jones/Prudential Financial, Gretchen Parks/Citi, Philip Parrotta/DWS Investments, Michael Perlman/Compete, Inc., Fred Pfaff/Fred Pfaff, Inc., Christopher Philip/Doremus, Ralph Piscitelli, Jackie Rhoades/Siegel + Gale, Stephanie Rogers/PARTNERS+simons, Noreen Ross/Dreyfus Investments, Danuta Shasha/Fidelity Investments, Eamonn Store/Mediaedge:cia, Barbara Sullivan/Sullivan + Co., Bryan Stapp/Loud Amplifier Marketing, John Tracey/Deutsche Bank, Jeff Wilson/GE Capital, Kevin Windorf/BMO Capital Markets and Carolyn Vipond/TIAA-CREF.
About The JFAM Media Awards & The Gramercy Institute
The JFAM Media Strategy Award is organized by The Gramercy Institute. The company specializes in issues surrounding financial services marketing. TGI clients include Barron’s, Bloomberg Media, CNBC, Compete, Inc., Competitrack, Conde Nast, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, Getty Images, Google, The International Herald Tribune, Investor’s Business Daily, InvestingChannel, Journal of Accountancy, Leadfusion, Microsoft Advertising, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, TargetCast tcm, TIAA-CREF, Vibrant Media, Yahoo! The Wall Street Journal, Zillow.com Yellow Pages Association, and others.
The Gramercy Institute publishes The Journal of Financial Advertising & Marketing, a professional journal devoted to sharing expert opinions in and about the financial marketing industry. The company also manages The Financial Marketers’ Alliance, a network comprising over 1100 financial marketing professionals, worldwide and through its Gramercy Institute hosts numerous events each year around financial marketing-related topics.
Based in New York, the company (www.financialmarketer.com), is separated into three distinct areas: Publishing, Network & Events, and Research & Consulting.
Contact:
Samantha Wreaks
212-752-0151
swreaks@financialadvertising.com
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