Gardner Nelson + Partners

Parent Company:

Independent

Address:

432 Park Avenue South
New York, NY 10016 USA

Primary Contact:

Steve Gardner
CEO
212-584-9100
Steve@Gardner-Nelson.com

Office Locations:

New York

Website: www.gardner-nelson.com

Noteworthy Accomplishments:

The five characteristics that distinguish Gardner Nelson & Partners from traditional agencies:
 
Here senior talent actually does the work. In past lives, we headed up major agencies, led 100-person departments, and managed big accounts. All of the agency’s partners – there are 10 of us – wanted to get back into the business of working with directly clients and helping solve their marketing challenges, and creating effective communications.
 
We follow a disciplined process to create powerful brand strategy. Most ad agencies today simply focus on execution, having abdicated their role as brand strategists to specialty companies. We believe that razor sharp strategy is vital to effective communication, and have our own disciplined methodology that ensures that our strategies are motivating, differentiated, and true to the unique capabilities of our client’s product or service. We have been hired for pure brand positioning projects by major U.S. brands including DHL, Aetna, and First USA.
 
We create communications that are distinctive, persuasive, and intelligent. How do we do this? 

 

• First, by creating work that is exceptionally clear. There is no guesswork at the purpose of the advertising or the strategy behind it. In a world awash in nonsense, we don’t believe in messages that mystify and confuse.

 

• Second, by never talking down to the people we’re trying to persuade. The two words most frequently used to describe our work are “smart” and “human.” Same two words we’d use to describe our audience.

 

• Third, by taking the time to understand our audience and what motivates them to respond. We create advertising that not only increases brand awareness and influences attitude, but also drives results.

 
We conceive integrated communications programs from the very outset. Many agencies promise true integration across media, yet their direct operations are in a different building than digital and general. Here, we provide integrated solutions because our teams conceive of integrated solutions from the inception, with execution in each medium housed under one roof. 
 
We work with just a handful of clients. This is the only way to deliver on our promise of complete involvement. We want to practice our craft at the highest possible level, and nobody can be their best when juggling 20 clients at once.

 

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