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CONFERENCE: JFAM:Live! Financial Marketers' Conference @ PwC in NYC10/27/2010 - 10/27/2010
FOR MORE INFORMATION: INFO@FINANCIALADVERTISING.COM
New York: 212-752-0151, San Francisco: 415-839-0046
JFAM:Live! Financial Marketers' Conference and Reception:
PLATINUM SPONSORS Include: Financial Times, Investors' Business Daily/Investors.com and PriceWaterhouseCoopers.
GOLD SPONSORS include:Compete, Inc., DiMassimo Goldstein, Gardner Nelson + Partners, Media Contacts, PARTNERS + simons, PricewaterhouseCoopers, Vibrant Media
SILVER SPONSORS Include: InvestingChannel
About the JFAM:Live! Financial Marketers' Conference (taking place the next day, October 27th)...
It is too early to share specific agenda details at this point. To serve as an indicator of the caliber of speakers, panelists and topics covered, below, please find the agenda from our Spring 2010 JFAM:Live! Financial Marketers' Conference as a basis of reference. It took place at the corporate HQ of TIAA-CREF.
FOR MORE INFORMATION: INFO@FINANCIALADVERTISING.COM
New York: 212-752-0151, San Francisco: 415-839-0046
8:00 to 8:55 BREAKFAST
8:55 OPENING REMARKS:
Bill Wreaks, Chief Analyst, The Journal of Financial Advertising & Marketing
9:00 PANEL: Today’s Standard: Excellence in Financial Media Strategy “Best of Show” Winning Team, JFAM Media Strategy Awards
Jason Madrak, Head of Marketing, Consumer Markets, Aetna, Laurie Larson, VP, Associate Media Director, G2 Direct & Digital, Kelley Train, Associate Media Director, Interactive, G2 Direct & Digital, Taylor Nicholls, VP, Account Director, G2 Direct & Digital, Ken Beatty, Chief Analytics Officer, G2 Direct & Digital
9:30 PANEL: Reputation in Financial: Now More Than Ever
Laura Kane, VP, External Relations, AFLAC Marty Dauer, CMO, Duff & Phelps, Jennifer O’Connell, PARTNERS + simons, Richard Aneser, Financial Advisory Consultant 10:15 PRESENTATION: Daniel Rothman, Director of Research, The Financial Times
10:45 Break
11:00 PANEL: Digital Trends in Financial: New Rules of Engagement
Bob Verrico, co-Founder, Investing Channel Wendy Helfgott, Director of Marketing, FXCM Joseph Corriero, Director, Digital Marketing, Bank of America
11: 45 PANEL: Moving Target: Reaching The New Financial Customer
Ken Murray, CMO, JG Wentworth Frank Dudley, CEO, Brand New Idea
12:15 LUNCH: Luncheon Speaker: Current Economic Indicators & Why They Matter to Financial Marketers
David Resler, Chief Economist, Nomura
1: 15 PANEL: Creative: Why It (Really) Matters Today
John Derbick, AVP, Global Brand & Marketing, MetLife Mark Dimassimo, CEO & Creative Director, DiMassimo Goldstein Delia Deliser, SVP, Advertising, TIAA-CREF, Sharon Solomon, Managing Director, RBC Capital Markets
2: 00 PRESENTATION: Right Team: Hiring & Retention in Financial Marketing Tom Jago, Managing Director, The Ward Group
2:30 PANEL: Changing Face: Content in Financial Marketing
Christina Bourke, Director & Head of Marketing, Americas at Credit Suisse John von Brachel, Director Content and Publications, Merrill Lynch Philip Parrotta, Head of Marketing, Americas, DWS Investments Jeff Huter, Director, Financial Services, Vibrant Media
3:15 BREAK
3:30 PANEL: Measurement and Optimization in Financial Marketing
Craig Shiffrin, Director of Media, E*TRADE Jennifer Grazel, VP, Digital Marketing, Prudential Kimberlee Mertz, Director, Advertising & Brand, Barclays Julia Lennox, VP, Retirement Products, Metlife
4:15 PANEL: Old Axioms, New Strategies: Business Marketing in Financial
Bruce D.Goldberg, CMO, International Securities Exchange Jeffrey Wilson, SVP, Marketing, GE Capital Kevin Windorf, SVP, Marketing, BMO Capital Markets Ralph Piscitelli, Industry Consultant
5: 00 CLOSING REMARKS: Bill Wreaks, Chief Analyst, The Journal of Financial Advertising & Marketing
FOR MORE INFORMATION: INFO@FINANCIALADVERTISING.COM
New York: 212-752-0151, San Francisco: 415-839-0046
New York: 212-752-0151, San Francisco: 415-839-0046
Today's leading financial marketers convene at our Fall JFAM:Live! Financial Marketers' Conference. This full day conference takes place in New York City (Wednesday, October 27, 2010) and is preceded the night before (Tuesday, October 26, 2010) by an exclusive evening reception for speakers, attendees, and financial marketing's leading minds.
Please join The Journal of Financial Advertising & Marketing (JFAM), The Gramercy Institute, our sponsors (see below) and many of the world's top financial marketers and leading minds in the financial services marketing industry at this important NYC reception and conference.
JFAM:Live! Financial Marketers' Conference and Reception:
PLATINUM SPONSORS Include: Financial Times, Investors' Business Daily/Investors.com and PriceWaterhouseCoopers.
GOLD SPONSORS include:Compete, Inc., DiMassimo Goldstein, Gardner Nelson + Partners, Media Contacts, PARTNERS + simons, PricewaterhouseCoopers, Vibrant Media
SILVER SPONSORS Include: InvestingChannel
About the JFAM:Live! Financial Marketers' Conference (taking place the next day, October 27th)...
It is too early to share specific agenda details at this point. To serve as an indicator of the caliber of speakers, panelists and topics covered, below, please find the agenda from our Spring 2010 JFAM:Live! Financial Marketers' Conference as a basis of reference. It took place at the corporate HQ of TIAA-CREF.
FOR MORE INFORMATION: INFO@FINANCIALADVERTISING.COM
New York: 212-752-0151, San Francisco: 415-839-0046
8:00 to 8:55 BREAKFAST
8:55 OPENING REMARKS:
Bill Wreaks, Chief Analyst, The Journal of Financial Advertising & Marketing
9:00 PANEL: Today’s Standard: Excellence in Financial Media Strategy “Best of Show” Winning Team, JFAM Media Strategy Awards
Jason Madrak, Head of Marketing, Consumer Markets, Aetna, Laurie Larson, VP, Associate Media Director, G2 Direct & Digital, Kelley Train, Associate Media Director, Interactive, G2 Direct & Digital, Taylor Nicholls, VP, Account Director, G2 Direct & Digital, Ken Beatty, Chief Analytics Officer, G2 Direct & Digital
9:30 PANEL: Reputation in Financial: Now More Than Ever
Laura Kane, VP, External Relations, AFLAC Marty Dauer, CMO, Duff & Phelps, Jennifer O’Connell, PARTNERS + simons, Richard Aneser, Financial Advisory Consultant 10:15 PRESENTATION: Daniel Rothman, Director of Research, The Financial Times
10:45 Break
11:00 PANEL: Digital Trends in Financial: New Rules of Engagement
Bob Verrico, co-Founder, Investing Channel Wendy Helfgott, Director of Marketing, FXCM Joseph Corriero, Director, Digital Marketing, Bank of America
11: 45 PANEL: Moving Target: Reaching The New Financial Customer
Ken Murray, CMO, JG Wentworth Frank Dudley, CEO, Brand New Idea
12:15 LUNCH: Luncheon Speaker: Current Economic Indicators & Why They Matter to Financial Marketers
David Resler, Chief Economist, Nomura
1: 15 PANEL: Creative: Why It (Really) Matters Today
John Derbick, AVP, Global Brand & Marketing, MetLife Mark Dimassimo, CEO & Creative Director, DiMassimo Goldstein Delia Deliser, SVP, Advertising, TIAA-CREF, Sharon Solomon, Managing Director, RBC Capital Markets
2: 00 PRESENTATION: Right Team: Hiring & Retention in Financial Marketing Tom Jago, Managing Director, The Ward Group
2:30 PANEL: Changing Face: Content in Financial Marketing
Christina Bourke, Director & Head of Marketing, Americas at Credit Suisse John von Brachel, Director Content and Publications, Merrill Lynch Philip Parrotta, Head of Marketing, Americas, DWS Investments Jeff Huter, Director, Financial Services, Vibrant Media
3:15 BREAK
3:30 PANEL: Measurement and Optimization in Financial Marketing
Craig Shiffrin, Director of Media, E*TRADE Jennifer Grazel, VP, Digital Marketing, Prudential Kimberlee Mertz, Director, Advertising & Brand, Barclays Julia Lennox, VP, Retirement Products, Metlife
4:15 PANEL: Old Axioms, New Strategies: Business Marketing in Financial
Bruce D.Goldberg, CMO, International Securities Exchange Jeffrey Wilson, SVP, Marketing, GE Capital Kevin Windorf, SVP, Marketing, BMO Capital Markets Ralph Piscitelli, Industry Consultant
5: 00 CLOSING REMARKS: Bill Wreaks, Chief Analyst, The Journal of Financial Advertising & Marketing
FOR MORE INFORMATION: INFO@FINANCIALADVERTISING.COM
New York: 212-752-0151, San Francisco: 415-839-0046
Time:
8:00AM
Location:
PricewaterhouseCoopers, The Auditorium, 300 Madison Avenue (at 42nd Street), NYC
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