Eighth Annual JFAM Financial Marketing Summit: EAST (Philadelphia)05/02/2012 - 05/04/2012

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Eighth Annual JFAM Financial Marketing Summit: EAST (Philadelphia)05/02/2012 - 05/04/2012

Thanks URL:
www.financialmarketer.com

May 2-4 2012-- Ritz Carlton, Philadelphia, PA

 

Eighth Annual JFAM Financial Marketing Summit: EAST

2012: Future of Financial Media: Owned, Earned & Purchased
(TOPICS: Tablet Marketing, Content-As-Marketing, Marketing Measurement, Social Marketing, Regulation, “the financial brand”)

 

This is the Gramercy Institute’s premier East Coast event. Here, the Gramercy Institute hand-picks fifty senior marketing leaders (most of whom are senior marketers from major financial firms) to discuss, debate and determine the future of financial media. The Gramercy Institute will present its landmark research study on the Future of Financial Media: Owned, Earned & Purchased. In addition, topics such as tablet marketing, content-As-marketing, marketing measurement, social marketing, regulation and “the financial brand” will be explored.
CLICK HERE TO REGISTER FOR THIS SUMMIT

 

JFAM Financial Marketer's Summit: EAST

RESET 2012: MARKETING IN A NEW FINANCIAL WORLD

(TOPICS: Tablet Marketing, Content-As-Marketing, Marketing Measurement, Social Marketing, Regulation, “the financial brand”)
This is the Gramercy Institute’s premier East Coast event. Here, the Gramercy Institute hand-picks fifty senior marketing leaders (most of whom are senior marketers from major financial firms) to discuss, debate and determine the future of financial media. The Gramercy Institute will present its landmark research study on the Future of Financial Media: Owned, Earned & Purchased. In addition, topics such as tablet marketing, content-As-marketing, marketing measurement, social marketing, regulation and “the financial brand” will be explored.

Keynote Presentation:

  • JAMIE DEPEAU, CHIEF MARKETING OFFICER, LINCOLN FINANCIAL, “The Essential Elements of Lincoln Financial’s ‘You’re In Charge’ Campaign.”

Presentations and Discussions Include:

  • FUTURE OF FINANCIAL MEDIA: Owned, Earned & Purchased
  • MOBILE & TABLET: Connecting with Financial Audiences in New Ways
  • BEYOND MEASUREMENT: Measurement & Optimization in Financial Marketing
  • SOCIAL REVOLUTION: Social Media at Work in Financial
  • WHAT WOMEN WANT: Connecting with Women in Financial Marketing
  • A DIFFERENT BREED: Financial Marketing to Affluent Audiences
  • AUTHENTIC CONNECTION: Branding in Financial in 2012
  • CONTENT-AS-MARKETING: Best Practices & Why It Works
  • NEW MEDIA MIX: Financial’s Digital Core
AGENDA
Wednesday, May 2, 2012-SUMMIT DAY 1
4:00 DELEGATE CHECK-IN: The Ritz Carlton, Philadelphia
6:30-10:00PM DELEGATE WELCOME RECEPTION: Cocktails & Light Dinner
Thursday, May 3, 2012-SUMMIT DAY 2
8:00AM-1:30PM: DELEGATE SUMMIT SESSIONS (See Topics, below)

2:15 DELEGATE ACTIVITIES (Optional):

  • The Gramercy Golf Classic (9-holes)
  • Philadelphia Museum of Art, Historic Walking Tour, Free Time
6:30 DELEGATE RECEPTION
7:30 DELEGATE DINNER
8:00 DELEGATE PREDICTIONS: “The Future of Financial Marketing” (Predictions from all summit delegates)
Friday, May 4, 2012-SUMMIT DAY 3
8:00AM-12:30PM: DELEGATE SUMMIT SESSIONS (See Topics, below)
12:45 LUNCH : Lunch is served (Location: “10 Arts Restaurant)
Summit Closes
 

CLICK HERE TO REGISTER FOR THIS SUMMIT

 

Location:

Ritz Carlton, Philadelphia, PA

Price:

$2800.00

Information:

Attendance is by invitation only. If you or your colleagues would like to receive an invitation, please contact: swreaks@financialadvertising.com, 212-752-0151 CLICK HERE TO REGISTER FOR THIS SUMMIT


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