Subscribe to The Journal of Financial Advertising & Marketing--the industry's premiere source for strategy and insight. Published twenty-six times each year, JFAM features the thinking of financial marketing's leading CMO's and strategists.
Subscribe to the Journal of Financial Advertising & Marketing
Navigation
Technology & Media For Financial Marketers Blog
Technology and Media in Financial Services
02/10/2009Indeed, technology has affected the financial media world in countless ways during the past decade. The most notable paradigm shift is that media today is now a two-way street. Technology has made media truly interactive. Some essential questions remain: What's next? How will technology affect financial media in the future. What's on the horizon? What haven't we even thought about yet? How will some of these shifts affect financial products and services and how we market them in the future?

